A retail showroom for NAMO products as well as a “ Chai Pe Charcha” centre. The theme revolved around the then Chief Minister of Gujarat Mr. Narendra Modi. The idea was to reflect in subtle ways the pride of Gujarat and what Na Mo stands for. Hence, the use of lime plaster (Kutch), space for kitli culture of Gujarat, Khadi of Mahatma Gandhi. It should reflect the heritage in a new context and give a platform for discussion to the youth.